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Target is turning the holiday marathon into a series of sprints

All Content from Business Insider·Dominick Reuter·16 days ago
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The early holiday section at Target's recently revamped SoHo store. Dominick Reuter/Business Insider

The holiday shopping season keeps creeping earlier on the calendar, and that head start can come at the expense of the final stretch.

After weeks of crowds, big-box stores in the week before Christmas can be left with picked-over shelves. This year, as part of CEO Michael Fiddelke's turnaround effort , Target is shifting from a marathon mentality to a series of sprints intended to help the retailer finish strong.

Target's US stores will kick off the holiday season with a major reset in the first week of November, followed by another overhaul in the first week of December after Black Friday.

But the team isn't stopping there.

For the home stretch, Target is picking up the pace with a new micro-season intended to carry the energy through the final 10 days before Christmas.

Some of the toys that Target will be selling this holiday season.…

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