Search engines accounted for 12% of all page views at North American publishers in Chartbeat’s network, based on the data found within the analytics firm’s Q3’26 Audience Report , which was released October 15th, 2026, whereas they represented 21% of page views as reported in the firm’s Q3’25 report .

The two reports contain search engine page view share by region. There are ten total regions included in each report. Nine of these regions have experienced a decrease in the proportion of their total page views generated through a search engine versus last year. Only one of the ten has seen an increase in this number, that being Africa.

Search Share Fell In Nine Of 10 Regions

Central Asia’s search share decreased by the most, as it dropped from 53 percent down to 33 percent. North America’s share dropped by nine percentage points, as did that of the Middle East.…