Instagram's new TV app supports Reels, longer videos, and live shows, plus cross-device playback so users can pick up where they left off.

Instagram / App Store

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV , bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there’s now a much larger screen for that.

Instagram brings Reels and more to Apple TV

The new app lets users watch videos from their favorite creators, discover new content, and resume watching across devices. Instagram is pitching the experience as something to enjoy with friends and family, rather than keeping everyone hunched over their own phones.…