Across my conversations with revenue operations, marketing operations, strategy, planning, and transformation leaders, I hear the same challenge: “We’re struggling to run today’s business while preparing for tomorrow’s.” It comes up in conversations about AI, buying groups , process optimization , organizational change, and nearly every major transformation initiative. But the premise behind the question is flawed.

Running the business and transforming the business are not competing priorities. Transformation should change how the business runs. The organizations that make progress on both build operating models that make operational work visible, establish clear ownership and decision rights, and create the capacity and discipline to change.

Stop Treating Transformation As Extra Work

Every organization must manage two realities:

It must keep the business moving.…