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'Mass Effect' Fans Buy New York City Times Square Billboard In An Effort to Save the Franchise
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'Mass Effect' Fans Buy New York City Times Square Billboard In An Effort to Save the Franchise

#mensjournal#mass#effect#billboard#bioware
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Last week, Electronic Arts made the decision to shut down BioWare after more than 30 years. BioWare, best known for Star Wars: Knights of the Old Republic , Dragon Age , and Mass Effect , was in early development of Mass Effect 5 . The game is now canceled, and fans are not going quietly.

On X, a new account called We are Mass Effect has taken to the platform to show the world that the fan demand for the series is still there and that, if EA shuts down BioWare, then the rights to the franchise should be sold to let another developer continue the series.

The billboard in Times Square in New York City simply says: “Keelah si’yah,” which is an in-game language. Roughly translated by IGN , the text reads, ” By the homeworld I hope to find one day.” Save Mass Effect was also added with a hashtag.

The leader of the We are Mass Effect account is Ariel Peña Aguilar.…

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