The problem with announcing any kind of news on April 1 is that absolutely nobody will believe you.

Case in point: On Wednesday morning, KitKat announced that customers could use a special online tracking tool to figure out if their purchased confectionery goods were part of the massive 12-ton KitKat heist that's gotten the internet's attention over the past few days.

The KitKat heist tracker was advertised on the official KitKat X account, and whoever runs the account is ardently insisting, both in the original post and in the replies, that this is real and not an April Fool's joke.

SEE ALSO: A 12-ton KitKat heist is breaking the internet

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Taking a look at the tracker itself, it's hard to parse fiction from reality. It appears to be a pretty straightforward tracker with a text input for an 8-digit batch code on the back of each KitKat package.…