As e-commerce continues to evolve, small business owners must adapt to trends pushing them toward engaging with buyers in real-time. eBay recently unveiled the recipients of the 2026 eBay Live x Up & Running Grants, spotlighting ten sellers eager to harness the power of live commerce. Each winner receives a $10,000 grant, professional live-selling equipment, and expert mentorship—tools designed to elevate their businesses within this innovative selling medium.

The launch of live commerce on platforms like eBay presents small businesses with new opportunities to connect with customers and scale operations. According to eBay, each grant recipient plans to funnel their funds into various aspects of their businesses, such as enhancing inventory, upgrading equipment, or marketing live events. This investment can help small businesses stand out in the crowded e-commerce landscape.

This year’s recipients have diverse backgrounds and innovative ideas.…