Under Armour founder and chief executive officer Kevin Plank says footwear is a $1 billion business that “can be much larger.”
Plank also promised: “And we think you’re going to see a lot more of that proof coming through in spring ’27.”
But given past underperformance, some on Wall Street are wondering if the company can actually achieve its goals.
Under Armour believes a simpler leadership structure and refocused priorities can help the athletic sports firm refuel its shoe business.
“We’re concentrating resources where our performance credibility gives us the strongest opportunity to win.…