The Search Console export that rewrote my roadmap

Stats Insta is a small tool I built for myself and then put online: upload an Instagram chat export, get statistics about your conversations — who texts most, when you're active, your top emojis, Wrapped-style story cards you can share. Everything runs in the browser; nothing is uploaded anywhere.

A few weeks ago I finally did the boring thing and exported sixteen months of Google Search Console data to actually look at it. Around 6,500 clicks. And 82% of them from Indonesia.

It gets stranger. Most of my top search queries weren't keywords at all — they were people typing my old Vercel domain name into Google to find their way back. Traffic had peaked back in December 2025 (Wrapped season, of course) and was slowly sliding. In other words: the tool had found an audience almost by accident, the audience was Indonesian, and it was loyal enough to Google a URL.

Here's the part that stung: Indonesia is a WhatsApp-first country.…