ChatGPT is testing two ad carousels from the same brand in its results. We recently covered ChatGPT testing multiple product ads from a single brand in a unit at the bottom of its results, and this looks like part of that same series of tests. I spotted this today.

Here is a screenshot of this.

This format looks good for the brand being shown. Every ad in the unit leads to the same website, so any click sends the user to that brand’s site.