When AI arrived in the marketing mainstream, it was accompanied by a persistent and scary narrative: The machines are coming for our jobs . On the surface, those fears might appear well-founded. According to the Content Marketing Institute , 43% of surveyed marketers said their organization had laid off marketing employees within the last year – a staggering 30% increase from 2024. For organizations with 1,000 or more employees, this number rises to 62%. But a single stat can never give us the full picture. One thing we have in abundance right now is research papers, reports, and surveys trying to understand AI’s impact on business, on consumers, on creativity, on cybercrime, and, of course, on the workplace – from how we work to if we work. Taken together, these studies reveal a far more complicated story.…