If this is useful, a ❤️ helps others find it.

All tests run on an 8-year-old MacBook Air.

I have apps priced at $7, $20, $29, $39, and $50. Each price reflects a different decision. Here's the thinking.

The framework I use

Two questions:

Who is the buyer? Consumer (buying for personal use, price-sensitive) vs. professional (buying for work, outcome-focused).

What pain does it solve? Occasional convenience vs. recurring time savings vs. risk reduction.

$7 — HiyokoShot (screenshot transfer)

Consumer buyer. Occasional use. Solves a mild inconvenience (getting screenshots from Android to Mac).

At $7, the decision is instant. No comparison shopping, no deliberation. The friction of evaluation costs more than the price.

Rule: If the buyer will use the app once a week or less, keep it under $10.

$39 — HiyokoBar (menubar tool)

Mixed buyer — some consumers, some professionals. Daily use.…