New PMax campaigns will enable website image extraction by default from December 4, even if you previously switched that option off for the account. Existing Performance Max campaigns will keep their current settings.

Google announced the change on October 21. It covers campaigns created through the Google Ads interface, Ads Editor and the API.

Your account setting will no longer make the decision

Currently, a campaign without an explicit image-extraction choice inherits the account-level Dynamic Image Extensions setting.

Image extraction uses pictures already on landing pages. Google’s automation guide distinguishes it from image enhancement, which can alter existing assets through cropping, animation, background expansion and other treatments. Checking one control does not tell you the state of the other.

The same guide treats text customization, Final URL expansion and video automation separately.…