This piece was co-written with James Wirth .

Links drive rankings — that’s one thing that technical SEOs, content marketers, digital PR folks, and even some of #SEOTwitter can agree on. But which rankings, and for which pages on your website?

If you’ve ever wanted to build links that impact rankings for specific pages on your website, we’ve got the guide for you.

Selecting pages for a targeted-impact link building campaign

Preparing a link building campaign often involves helping the client refine their goals in order to be able to effectively measure the campaign. The first step is typically level-setting based on what we can learn from available data.

Comparing link metrics against top competitors will help us size up the competition. Layered against estimated traffic, Page Authority, and SEO “difficulty”, and we’re able to better understand the opportunity.…