* Sorry, i also posted this in r/marketingautomation but thought it might be more suited to this thread - for now i'm keeping it in both*

I'm debating an offer from a CRM agency (providing CRM services to clients). Think ad agency with some technical CRM people could be doing journey planning, creative development, deployment.

With all the new light weight CRM's and even the new SF MCA platform that has native language prompting for segmentation, email copy etc. - where is the future for these guys?