Originally published on AppRanker .

App Store review time is the one part of an iOS release you can't schedule, and it's usually the reason a launch date slips. Below is what the numbers actually look like, what each App Store Connect status is telling you, and a timeline that keeps your release date safe even when the queue is slow.

The three numbers worth knowing

Ask "how long does review take?" and you'll get three different answers depending on who you ask. All three are useful, as long as you know what kind of number each one is.

Source Figure How much to trust it

Apple's App Review page At least 50% of submissions reviewed in under 24 hours, 90% in under 48 hours Official target, not a promise

Runway's public review-time tracker About 7h 13m waiting plus 2h 4m in review, averaged over a two-week window ending October 6 Real data, but only from teams that use Runway

Apple Developer Forums New apps stuck in Waiting for Review for 10 to 15+ days Anecdotes; people with fast reviews don't post

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