Amazon unveiled five new Alexa devices today, including two new kinds of hardware: the Alexa Photo Frame , a smart picture frame, and the Echo Time, a smart alarm clock.

The Alexa Photo Frame is Amazon’s foray into the world of digital photo displays, a product category that has transcended from a clunky, last-minute holiday gift to a sleek, attractive way to look through your camera roll.

Aura is responsible for much of the growth in this category, so it’s no coincidence that the Alexa Photo Frame has a similar aesthetic feel: The screen is much easier on the eyes than the old, bright photo frames from years past.…