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No AI, Thanks: Despite Microsoft's utmost efforts, Bing still ranks way below Google in search market share. Now, though, the Redmond corporation is trying to boost its web service's popularity a bit by offering a new way to manage results generated by AI.

After being among the first to incorporate ChatGPT-style AI answers on Bing, Microsoft has acknowledged that some people don't want to deal with AI's answers in their web searches. The company has now unveiled a browser extension designed to give users a choice between "full" AI-powered search results and traditional SERPs with no GenAI in sight.

Like every other Big Tech player these days, Redmond is deeply involved in the AI industry, with massive capital expenditures going into data center expansion plans.…