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Apple’s new App Store rules crack down on AI nudification and ‘bait-and-switch’ apps - 9to5Mac

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Apple updated its App Review Guidelines today with a series of changes meant to strengthen protections against harmful content and deceptive app review practices. Here are the details.

A bit of context

Over the past year alone, there has been no shortage of reports and controversies involving apps that skirt Apple’s App Review Guidelines and expose users, including minors, to harmful or inappropriate content.

In January, the Tech Transparency Project (TTP) identified dozens of AI-powered “nudify” apps on the App Store.

The group published a follow-up investigation in April , revealing that Apple’s App Store search suggestions and advertisements were also directing users to such apps.…

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