Decades after being featured as a “dynamic duo” in WWD, husband and wife Victoria Jackson and Bill Guthy are making their business relationship official.

Guthy, who became the first individual to position brands in the bottom corner of television screens during late-night infomercials, has been named chief executive officer of No Makeup Makeup, the tech-driven beauty line founded by Jackson in 2024.

In this new position, Guthy will oversee the day-to-day operations and help propel the brand’s next phase of growth, with Jackson now serving as executive chair and chief creative officer.

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