Summary: Well-written informational microcopy should be clear, concise, and have character.

Informational microcopy helps users understand an interface and complete their tasks. Without clear information, users struggle to make informed decisions and navigate UI effectively. Follow the 3 C's — clarity, concision, and character — to ensure your microcopy delivers what users need.

Clarity

Concision

Character

Clarity

When writing for clarity, make sure your copy delivers the key information clearly and usefully . Treat this goal as the primary task of all informative microcopy; since, without clarity, informative microcopy fails to achieve its purpose.

You can ensure your informative microcopy is clear by considering the following:

Signposting , so users know their location on the site

Information scent , so users are informed where to go next

Relevance, so users know why something applies or is valuable to them

Appropriate terminology , so users are informed of what words and phrases mean

Example:…