The vibrant purple yam is fast emerging as the next big cafe trend

Last updated: April 29, 2026 | 18:44

The crop has transitioned from a local staple to a premium export ingredient iStockphoto

Dubai: For years, matcha has been the defining flavour of modern cafe culture, its earthy taste and signature green hue appearing in everything from lattes to desserts. Now, a new contender has made its way onto menus and it is hard to miss.

Ube, a vividly coloured purple yam traditionally grown in the Philippines, has been gaining global attention. Once confined to Southeast Asian kitchens, it has now been embraced by cafes and dessert brands worldwide, including in the UAE, where consumers are constantly seeking new and visually striking food and drink experiences.

Get updated faster and for FREE : Download the Gulf News app now - simply click here .

A familiar staple

Ube has long been present in Filipino desserts.…