Published May 1, 2026, 3:21 p.m. ET

You might be missing out on the next big streaming service.

According to new numbers from Antenna , Roku’s low-cost streaming service Howdy is showing some promising subscriber and retention rates. Could it be worth your $2.99, too?

After launching in August 2025, the streamer reportedly nabbed 300,000 subscribers in the very first month, with about 100,000 more joining every month after. Antenna also reports 51% of users who subscribed in August and September 2025 were still subscribed six months later, which is higher than the premium streamers (such as HBO Max, Paramount+ and Starz ) average of 47% or the specialty streamers ( BritBox , Crunchyroll , AMC+ and more) average of 38%.

Speaking to Deadline when the service first launched, Roku founder and CEO Anthony Wood said Howdy was launched in “response to the reality that many consumers are interested in a service that is ad-free and low-cost.”

“We feel Howdy is in an excellent position to win over those viewers…