Google Ads will change how campaigns can send part of your search budget to ads on other websites and apps. Search campaigns using Display Expansion will automatically move to a channel-priority system from February 2027, with spending potentially shifting between Google’s search results, search partners and its Display Network.

The migration notice , spotted by Hana Kobzova and reported by PPC News Feed on October 23, also explains how to retain the current configuration. Advertisers can put the Display Network on Low priority and assign it a 50% daily budget allocation.

One bidding strategy has a different outcome: Search campaigns using Target Impression Share will stop serving on the Display Network under the change.

Display gets a spending preference you can change

Display Expansion lets a Search campaign reach people while they browse websites and apps.…