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Thanks to cool-girl luxury labels, à la Aviator Nation and Veronica Beard , high-end team gear has been slowly inching its way into arenas, but nothing could’ve prepared for the full-on fashion show that’s come from this NBA season’s Celebrity Row . Between Chalamet and Jenner’s coordinating Canadian tuxedos and the witty tees Alana Haim DIYed for Taylor Swift, Mariska Hargitay , Este Haim and herself, the 2026 season, namely the Finals , is changing the way we think of traditional sports merch.

A Knicks game regular, Chalamet’s been turning out head-to-toe Chrome Hearts looks all season long. To Game 3, the actor swapped his staple Mini Uggs for a bespoke pair of boots Chrome Hearts created in collaboration with Timberland , another brand sparking a significant courtside presence.…