Hey folks,

I am curious how other B2B SaaS marketers perceive newsletter as a channel? When you sponsor a niche B2B newsletter, what are you actually optimizing for? I see two camps in our conversations - One treats it like paid cost per lead channel. The other treats it like a targeted billboard to get your name in front of the right people repeatedly until you're the default when they have budget.

Both seem to work, but they price completely differently and demand different things from the newsletter operator.

For those who've tried it - what were you buying, and did it deliver?

Another mode I see emerging is the content studio model where the newsletter becomes an extended content/editorial team to get high quality content out for the newsletter audience.

(Context: I run a supply chain/logistics newsletter so I'm working through this from the operator side. Happy to share our data if anyone's curious.)