Restaurants can’t stop playing around. Prize drawings and spin-to-win rewards are showing up in loyalty apps from Taco Bell to Smoothie King.

By Jonathan Small | edited by Dan Bova | Oct 26, 2026

Two out of three Americans play video games every week , most of them on their phones. Fast-food chains want a piece of that screen time, and restaurant gamification is how they plan to get it.

Taco Bell is the latest. Rewards members can play a new mini game every Monday through Nov. 1, according to Nation’s Restaurant News , earning “Paddles” that enter them into drawings for prizes like a signed Davante Adams jersey. Domino’s launched its first in-app game, Soccer Shootout, this summer, and Burger King is running a sweepstakes for Royal Perks members with weekly cash prizes of up to $5,000.

The strategy appears to pay off.…