Held Oct. 2 in Tokyo, the conference featured speakers including Luminate CEO Rob Jonas and Naohiro Kaji of the Ministry of Economy, Trade and Industry.

Luminate CEO Rob Jonas at NOW PLAYING JAPAN Vol. 6 on Oct. 2 at Billboard Live Tokyo Yuma Totsuka

Billboard Japan and Luminate held their business conference NOW PLAYING JAPAN Vol. 6 on Oct. 2 at Billboard Live Tokyo.

Luminate CEO Rob Jonas made his first appearance at the event, presenting an analysis of the Japanese music market from an overseas perspective. The company also presented concrete ways to use its consumption analytics service CONNECT. An upcoming update will integrate metadata into the platform, allowing users to track consumption trends and metadata at the same time, and the presentation showed how this can improve data accuracy while supporting trend analysis. Guest speaker Naohiro Kaji , director of the Culture and Creative Industries Division at the Ministry of Economy, Trade and Industry, also took the stage.…