Klarna CMO David Sandström built an AI version of himself to act as an internal "venting machine" for colleagues. Klarna

Klarna's CMO built an AI version of himself for team members to vent at during a tough period.

David Sandström said it helped keep real-life meetings on track and forward-focused.

Sandström described how Klarna is leaning into AI and why he wants to hire "marketing engineers."

When Klarna CMO David Sandström had to navigate his organization through a rough period of budget cuts, he didn't hold a town hall to smooth the internal friction.…