RIS News , the leading media organization for retail executives, and Consumer Goods Technology , the leading source for the consumer goods sector, have partnered to launch the 2014 Retail and Consumer Goods Analytics Summit . The conference hashtag is #RCAS2014 .

I will speak on September 12th at the event . I present the Closing Keynote from 2:30 – 3:10pm on Friday. My talk is titled:

The Impact of Social Media on Data & Analytics

Speaker: Marc Smith, Director, Social Media Research Foundation

People talk about the products and services the use, love or hate all the time in social media. These conversations can be better understood through perspective of social network analysis. Network theory views the world as a web of connected people. Network analysis builds measures and visualizations of collections of connections to reveal the key people, groups and issues in these conversations. Using social media network maps and reports the confusing landscape of tweets and posts comes into focus.…