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Surf's Sun-Protection Boom Hits The Women’s Market

Surfer·Ben Mondy·about 10 hours ago
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“I looked at a new bikini today. It wasn’t a top and a bottom. It was two thoughts and a prayer.” And so comedian Phyllis Diller succinctly summed up swimwear’s minimalist movement over the last decade. However, on a warm evening in late May, models walked the runway at the Kimpton Surfcomber Hotel for RISE by Paraiso Miami Swim Week, and for once, the story wasn’t how little the surfwear covered — it was how much. Vampire Surf Club , a Venice Beach label barely off the ground, presented 20 looks spanning its Spring/Summer 2026 collection with a first glimpse of Fall 2026: long-sleeved swimsuits, hooded rashguards, and a full-length bodysuit with a plunging neckline. It was a striking debut for a company whose founder had, until recently, no fashion label of her own — just a sunburn, a surf habit, and years of couture experience spent working for other people. “I wasn’t aware of Florence when we started working on this.…

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