DoorDash has announced a value-driven offer that might win over thrifty consumers .
The food-delivery service has launched $12 Meal Boxes in more than 20 cities, including Atlanta, Chicago, Detroit and Miami , it said in a Monday press release . DoorDash claims the new option costs an average of 30 percent less than typical restaurant entrees and provides other savings.
“Consumers can enjoy a high-quality, filling meal from top local restaurants at a fixed $12 item subtotal, with $0 delivery fee and reduced service fees,” DoorDash said in its release.
The meals include a full-size entree with a protein, vegetable and carbohydrate, and is available across multiple cuisines such as Mexican and Indian, the company said.
DoorDash is the biggest food delivery brand to enter the value-meal race as restaurants try to adapt to consumers cutting back on food away from home .
DoorDash has entered the value-meal wars with its main competitor and a slew of fast-food restaurants trying to meet cash-strapped…