Genolith’s building a platform, nay ecosystem, around letting people invest their data with the goal of giving everyone a passive Universal Data Income just for existing and putting up with all the ads and data mining.

The premise is that Big Tech and data brokers operate a ~$1 trillion market just aggregating and selling your data for various purposes. They farm it via social media, internet cookies, device location tracking, etc. — all of it straight from the consumer, but the consumer gets $0.00 out of that exchange.

In a void, your data can’t really attract any solo buyers. That’s why it has to be aggregated.

Take Facebook: they sell ads, Senator.

Facebook draws in marketers because they have a very large user base, so there’s a higher probability that placing an ad on their platform will reach someone who actually wants to see it. To sweeten the deal, they build a shadow profile about you by tracking your activity in-app, across apps (where buying from those data brokers comes into play), etc.…