A look inside the biggest event in the world of watches.

Each year, as spring returns to the shores of Lake Geneva, bringing with it contrasting days of grey rainy dreariness and crisp, shimmering sunshine, a storm descends upon the picturesque canton. But this storm doesn't contain the aforementioned April showers; instead, it's thousands upon thousands of passionate professionals, journalists, retailers, brand representatives, and collectors, all congregating for that most celebrated of horological weeks: Watches & Wonders.

For those who attend, it is a marathon of epic proportions, with days spent rushing from one appointment to the next with barely a moment to breathe and evenings spent either at fabulous dinners or hunched over laptops until the wee hours of the morning. It's a pace that gives you whiplash (and for those who work for the brands, be it in sales, PR, marketing, or otherwise, it is even more grueling).…