The number of med-spas, weight-loss clinics, and concierge practices where patients pay a membership fee for direct, often same-day access to physicians, has exploded in recent years. But while patients pay for these services out-of-pocket, providers still often rely on software built for traditional, insurance-based care.

VITL , an 18-month-old startup, claims to be solving one of the sector’s biggest tech bottlenecks by building an e-prescribing platform — a digital tool for sending and managing prescriptions — tailored for cash-pay medical businesses.

On Wednesday, VITL announced a $7.5 million Series A funding round led by SignalFire.

Founder and CEO Charlie Jordan built the Nashville-based company after realizing just how much time medical providers spend managing prescriptions for treatments not covered by insurance.

Many providers still rely on faxes or phone calls to send prescriptions to compounding pharmacies, which create custom medications to order, often without knowing the final cost to the…