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Key Takeaways

Here’s the problem with a rising floor: When everyone’s production quality improves simultaneously, production quality stops differentiating anything.

The vocabulary of disruption has become so widespread that it now signals nothing about actual disruption. Every company claims to be solving the same friction, but almost none of them tell you what, specifically, they understand about human behavior that nobody else has figured out yet.

AI is accelerating in ways that will make the current volume of mediocre content look modest by comparison. What hasn’t been automated is having something genuinely worth saying: a perspective that comes from actual experience rather than market research.

Real estate might produce more marketing per transaction than almost any other professional services industry on earth.…