Bad Bunny’s first Australian concerts drew nearly 89,000 fans across two sold-out shows at Sydney’s ENGIE Stadium over the weekend, marking a record-setting moment for the venue.

According to a social media post from Live Nation, the attendance marked the highest number of tickets sold for concerts at the stadium, formerly known as ANZ Stadium.

View this post on Instagram

Hans Schafer, senior vice president of global touring at Live Nation, told the Australian Financial Review that the promoter’s decision to book stadium dates was driven by streaming and engagement metrics rather than population statistics.

“We do not book stadiums off census data,” Schafer said, referencing Australia’s relatively small number of native Spanish speakers.

Instead, Schafer pointed to consumption patterns and digital engagement as the indicators that demand existed beyond language barriers.…