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SIGN UP AI companies are starting to pay for content that shows up in answers. The case for also paying for the library behind them is stronger than it looks.

BY Pete Pachal

Pete Pachal is a journalist and the creator of Media Copilot, a newsletter and podcast that examines how AI is changing media, journalism, and the news.

There’s a contradiction emerging in how publishers get paid when AI uses their content. The licensing deals that OpenAI, Meta, Amazon, and others have been signing these past few years appear to be slowing down, at least for the publishers still waiting on one.

Publishers are speaking about this openly. Digiday hosted a London town hall recently, and one publishing executive said discussions with AI companies have slowed down.…