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"Just because you can upload 10 terabytes of poorly optimized AI generated models doesn't mean you should upload 10 terabytes of poorly optimized AI generated models."

Indie-oriented digital storefront Itch.io is beginning to push back against the rising flood of AI, announcing on social media that it's "deleted a couple terabytes of AI slop" and made it easier for users to filter out games made with generative AI.

A few days after Valve admitted that Steam has a problem with AI slop and game cloning , Itch.io chimed in to say it's experiencing something very similar: The number of game pages being created every day on the storefront has doubled over the past two months .

Itch.io didn't provide a reason for the phenomenon, but it's not hard to figure out: When one Bluesky asked why it was happening, Itch.io replied "take a guess," accompanied by crying and robot smilies, and then added that "the…