Last summer, I lived out my 10-year-old self’s wildest dream. While writing the new book, Hot Wheels: The Creative Drive , I got to roam Mattel’s design studio, which is part Willy Wonka factory, part museum, part Frankenstein’s lab. One of the many brilliant people I met there is Ted Wu , SVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel. In 23 years at the company, Ted has produced TV shows, run marketing around the globe and led design. Now he oversees a business that produces hundreds of millions of vehicles a year, and Hot Wheels is coming off eight straight record years. Ted joined me on How Success Happens to talk about his toy car career journey, and we’ve broken down five highlights to help fuel your personal success.
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You’re Not Just an Artist. You’re a Problem Solver.
Ted has bounced between creative and business roles, and he says both sides want the same thing: a great product.…