(Image credit: @antisxg via X)

TFL recently caused a stir when commuters spotted a public safety ad that appeared to depict a woman in a hijab with the tagline "Are they trying to hide something?" The controversial design was met with a mixture of confusion and outrage, forcing TFL to respond.

While the best adverts often spark conversation, TFL's controversial ad has ignited the wrong kind of public engagement. With its unintentionally ambiguous design, the ad demonstrates why the Corporate Memphis art style might not be the best choice for PSA ads.

Disgusting insinuation in this campaign. Absolutely appalling @MayorofLondon @TfL @ACT https://t.co/Bdl1PdDbzc October 25, 2026

The design in question is supposed to feature a man looking over his shoulder, but thanks to the featureless style of Corporate Memphis, some commuters saw otherwise. "Disgusting insinuation in this campaign. Absolutely appalling," one X user wrote.…