Jim answers questions from fellow Drillers

(More questions with answers here , Work Overview here , Index of concepts here )

Topic Overview

Hi again folks, Jim Novo here.

Often we spend a lot of time talking about analyzing “customer data”, and the implication is we are looking at marketing or sales related information. That may be true for companies just beginning to use customer data; this data often is the easiest to understand and access. But true data-driven organizations have analysts who reach across the silos for data, looking for customer service or operational customer data that can impact the current and potential value of the customer. We have one such example from a Driller today.

Sound good? Then let’s do some Drillin’!

Q: I work as a management consultant, currently working in a project where my client (Oil & Gas company) is trying to calculate and implement Lifetime Value into one of their businesses.…