S outh Korea might just have toppled Japan off its pedestal as the Asian destination of the moment. Thanks to the Hallyu (Korean wave), our appetite for all things K-themed – whether it’s serum and sheet masks, BTS-mania, Squid Game, or gochujang paste – has reached insatiable levels . So it’s no surprise that South Korea ’s capital city Seoul has shot to the top of travellers’ bucket lists.

Over 11.56 million people flew into Incheon International airport in the first eight months of 2026 alone, a staggering 21 per cent rise from 2025. And those making the journey (it’s around 13 hours from London) won’t be disappointed.…