Unlike a blog, which can be loaded from a cached version, store pages like your cart, checkout, My Account page, or any logged-in page are unique to each customer. This means they must reload every time someone views the page.

When your WooCommerce store speed isn’t performing , it’s likely due to 1 of 3 things. The server takes too long to build the page, the page is too heavy once it loads, or the page can’t be served from cache at all, so the server builds it from scratch every time. Here’s how to diagnose what’s happening and fix the issue.

Run a product page and your checkout page through PageSpeed Insights .…