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BY Ali Alkhafaji

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Thirty-four days before reporting to federal prison, Elizabeth Holmes opened her private life to a film crew. Nathan Fielder and Lance Oppenheim kept filming for about three years, and the result, You Can See Everything , opened in theaters this month to huge box office and wide acclaim. The title echoes a scene in which Holmes and her partner, Billy Evans, promise the camera it can indeed see everything.

The film invites a true-crime reading. But as someone who builds agentic customer experiences for brands, I see a story about how trust is won and what happens when the product can’t justify it. Theranos was a brand long before it had a working product, and every signal it sent said the same thing: Trust us. The product couldn’t back any of it up.…