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TL;DR: On list prices, Murf's Falcon 2.1 is $0.01 per 1,000 characters and ElevenLabs' cheapest API tier is $0.04. At 10 million characters a month that is $100 against $400. The gap is real, but price is only one of four things to check before you switch.

The rate card (list prices, pay-as-you-go API)

Model Per 1,000 chars Per 1M chars Pitch

Murf Falcon 2.1 $0.01 $10 Conversational / agents, first audio under 100 ms

Murf Gen2 $0.03 $30 Studio-quality voiceover

ElevenLabs v4 Turbo / Flash $0.04 $40 Real-time and agents

ElevenLabs v4 / v3 / Multilingual v2 $0.08 $80 Most expressive

Sources: murf.ai/pricing and elevenlabs.io/pricing/api, as checked 4 Nov 2026. Murf's purchased credit does not expire and the free trial gives $10 of API credit with no card. Vendors change prices often, so re-check before committing.

Worked cost example

Assumption: about 1,000 characters is roughly one minute of speech.…