Big money and powerful interests have entirely rebranded drugs like cannabis , mushrooms , and ketamine in the 21st century.

Today, millions of Americans can buy their pot legally in places that resemble Apple Stores or take powerful psychoactive substances in plush therapeutic settings . Cocaine, however, has yet to see the kind of tech-fueled makeover that changed the public perception of those drugs—but these luxury products in my Instagram feed may just give it a glow-up.

Though you might not instantly see them as drug paraphernalia, on closer inspection, many of these products are offering to serve a need that no real person has ever had. Consider, for example, this video demonstrating use of a SLYD pouch, a small leather pocket with a magnetic clasp.…