I.Am.Gia introduces a pop-up experience in Los Angeles beginning Friday and concluding on Sunday called “Gia & Friends,” featuring a bevy of Y2K aesthetic inspiration and signature style motifs synonymous with the Australian brand.

I.Am.Gia’s Los Angels Pop-up Courtesy of I.Am.Gia

“The entire activation centered on Gia and her four friends: Cherry, Riot, Vixen and Angel. Each has a distinct identity and aesthetic, inspired by the playful, expressive spirit of 2000s nostalgia, where fashion and identity were completely intertwined,” Alana Pallister, found and chief executive officer of I.Am.Gia, said in an exclusive statement to WWD.

The “Gia & Friends” pop-up will transform Los Angeles ’s Terminal 27 into an engaging experience designed as Gia’s dollhouse, featuring three interactive rooms where each space represents a different side of the brand’s universe.

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I.Am.Gia’s Los Angels Pop-up Courtesy of I.Am.Gia

“What we created at Terminal 27 is less of a traditional retail pop-up and…