I just built Checkout, a tip tracking app for servers and bartenders. Just shipped 2.5.0 after months of work and it's genuinely the best the app has ever been. Completely rebuilt onboarding, new receipt-style shift view, custom tracking fields, redesigned paywall with a trial timeline. I'm really proud of it.

Problem is I hate marketing. I'm a builder. I want to see how well the new onboarding converts but I need people to actually download it first and I have no idea how to get in front of servers at scale without feeling like a sleazy promoter.

I've got Reddit ads running targeting r/ServerLife and r/bartenders , I've been posting in a few subreddits organically, and I optimized my App Store metadata which got me from 0-1 downloads a day to 1-5. But I feel like I'm just guessing.

Has anyone cracked distribution for a niche consumer app targeting a non-tech audience? Servers aren't on Product Hunt. They're not on Hacker News.…