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The Midpoint Shift: Navigating the Turning Point in Enterprise Web Projects

www.lullabot.com·M. Nikki Flores·6 months ago
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Every large project naturally goes through transition phases, with a noticeable shift around the midpoint. At this stage, the work evolves, and the relationships between stakeholders and vendors begin to settle into a familiar rhythm.

For project managers and stakeholders, recognizing this midpoint is a good opportunity to step back and reassess the cadence, processes, and deliverables. When undertaking an enterprise-level project, especially one lasting more than a year with fluid end dates, spotting the signs of this transition is essential. The midpoint often introduces a new set of challenges and opportunities.

Progress is easy to track in traditional construction: foundations are poured, framing is complete, and drywall is installed. The signals are more subtle in digital projects, particularly large-scale web initiatives. Here are a few ways to determine if that "halfway" mark has been reached.

The beginning

Early phases are intense.…

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